Boss AI Brief · 10-28 · Referrals beat ads for leads
· Wednesday · Five items at most, only what touches your business
1. Referrals beat ads for leads
What happenedA building maintenance owner says half their clients come from referrals from strata managers and other sites, 30% from Google Maps and a website, and 20% from ads and cold outreach.
What it means for youShows where to spend your limited marketing time and money if you want new clients.
Act on it?Worth a tryask your best clients for a referral this week and check your Google Maps listing is filled in.