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BUILD 23 · Website, content & video
AI search presence: when customers ask AI, be on the list
Reference library · Use when needed, not as the four-week syllabus. Existing access and billing are unchanged. A live-cohort seat requires confirmation for that cohort. Explore the four-week course →
Customers are asking AI now — be in the answer
Written guide · action prompts
Currently the long-form prompt version; being remade lesson by lesson to the recorded standard of Builds 39 / 40 / 16. Progress is logged in the member area under "Latest updates".
What you walk away with
Customer search habits are shifting: more and more people skip Google and just ask AI to "find me a decent [trade] around [suburb]". Whether your name comes up when AI rattles off its list is becoming the new shopfront question. No dark arts in this build — just the honest basics: making your business something AI can read, can verify, and dares to recommend .
How the lesson goes
- Ignition first: go ask the AIs right now (10 minutes)
- Move 1 Google Business Profile, filled to the last field
- Move 2 One voice across the whole web
- Move 3 A website AI can read (links to Build 13)
- Move 4 Hang up an llms.txt: a self-introduction written for AI
- Move 5 Get yourself mentioned
- Sign-off checklist
- If it won't install
- Get your staff using it
- Advanced plays (come back after the install)
Real status
Currently the long-form prompt version; being remade lesson by lesson to the recorded standard of Builds 39 / 40 / 16. Progress is logged in the member area under "Latest updates".
Check this lesson’s tool and computer requirements. The setup lesson covers Claude Code / Codex on Mac and Windows.
Already a member? Open this lesson →
FAQ
Do I need to code?
Beginner and everyday-work lessons are designed for non-technical users. Website, software and automation lessons require practice and testing; copying instructions does not guarantee a working deployment.
What do I install first?
Check the tools and account requirements in this lesson. Start with Build 39 if you have not installed Claude Code or Codex. The Codex app is not the ChatGPT chat interface.
Is this lesson free?
This is a public preview of the existing member library. Full materials remain subject to existing membership access. The new four-week course is a separate teaching programme and is not accepting payment. Try a free task first, then read the course details.